Right before you jump to the bandwagon that postcard printing is among the best marketing tools you can invest on, it is vitally important to know what personalized postcard printing is. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Every aspect plays an important role to ensure that you are only getting high quality.
The postcard’s size doesn’t always mean that there is a standard size that fits all postcard sizes. It’s because of the fact that there are varying sizes that need a different piece of printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. To avoid being surprised by the cost of printing postcard, it is smart to get quotations before you print it out. Through this, you’ll have an idea on how much the postcards will cost you.
Basically, there are two choices you can have for paper stock and these are matte or glossy finish. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between these options, what was mostly used is the C1S due to the reason that the ink in postcard printing isn’t drying up on the glossy part of paper stock so by that, they lead in printing on matte side of the stock.
As for the design file formats, it is integral to make inquiries to the printing company for the file format they accept. Even though there are printing companies that accept various file formats, still some use limited formats and software programs for the creation of design. What such companies do is converting personalized postcard design file in a format that’s accepted by the printing equipment.
The finishing is also as vital as the first two steps discussed when it comes to postcard printing. There are two kinds of postcard coating or finishing and these are aqueous coating and UV coating. If you want to achieve that shiny feel and look to your postcard, then you better opt for the latter.
Aqueous coating however is providing minimal gloss or shine and it entails faster printing processes of the postcard. The reason here is that, aqueous coatings dry fast and for that, it is not hindering continuous printing process.