If you are not very familiar, Paul Marciano is actually an American entrepreneur who has gained popularity for being the co-founder of Guess Jeans. However, the name has actually come up in the news since he was accused of unsuitable behavior by Kate Upton which has resulted to an immediate impact on his business. These are some of the things which you may not know about Paul Marciano.
Paul Marciano was actually born in the town of Debdou and this is in the Oriental region of Morocco. This town is quite interesting since such as was known to be the center of learning for the Moroccan Jews and such also exported rabbis to the communities of the Moroccan Jews in the 19th century and at the start of the 20th century. Due to this, it is no longer the case because so many of the Moroccan Jewish population began spreading out in such local towns when the French Protectorate was created.
Paul Marciano then moved to the US with his family. He made Guess Jeans along with his other three brothers. . Paul Marciano actually served as in charge of public relations as well as in marketing for the business. He later held the positions of being the CEO and President but he then stepped down as CEO in order to be the corporation’s Executive Chairman. Marciano is presently the chief creative officer.
It was during the year 1981 that Guess was created by the Marciano brothers who left south of France to search for that American dream. The brand was actually inspired by such European influence and it was Marciano brothers who actually redefined denim. The initial design that they created was the stonewashed and slim-fitting denim. Bloomingdale was actually the first department store that welcomed this brand and they ordered two dozens of such pair of jeans. In only a few hours, such were sold quite fast. This was the start of the success story of the brand.
The black-and-white ads have actually won various Clio awards. This was run by the four Marciano brothers at first and the company now has the extension lines that are G by Guess and Marciano which are managed by Paul and Maurice.
Now, Guess is becoming a symbol of such sexy, young and also adventurous lifestyle. Guess has invited people to really dream through their advertising campaigns which transformed those faces which are not familiar into popular models. In the year 2004, the company then expanded with such new retail concept for that modern collection which is called the Marciano. The brand gives a fashion-forward collection for the fashionable men and women. Today, Guess is known as a truly global lifestyle brand.