Are Kickstarter Backers Important?
There is a lot of income with many people for disposing. A good percentage of Americans have a good amount of income at their discretion. Because the income is high expenditure also tends to go high but this time on things that they don’t need. There is an amount that is saved but not in fun things like movies or furniture.
To fund a kickstarter campaign, may not be realized because the money is not seen. You many not have control of your campaign but you might wonder why people are not spending money on it.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Not all the seasoned marketers practice the 80/20 rule which also known as the Pareto rule despite the fact that they all fully understand it. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. It is time to give your kickstarter promotion as a business. A market research should always be done for a good business.
If you are looking at finding out how you can measure interest and have a pool for marketing then you should having a “sales funnel” approach. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
You should have a landing page where a brief description should be given about your services or products. Then implore amongst the leads if in future they would back your campaign. You can then offer them the choice of receiving the information by email.
You need to have an marketing campaign and this can help in getting ideas through the pay per click campaign which can be done by having an ad linked to the landing page.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. The purpose of the group is to encourage would be backers to help you in the improvement of your product. If backers feel that their take is important in a campaign they are able to sell your products or services more.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.